Promoting your product or service - podcast summary

My notes on Rebel Entrepreneur Podcast episode named Promote, promote, promote (interview with Jaymie Dylan). Downloadable episode is here.

If you build it, they will come no one will come. In order to grow your business you need to sell. In order to sell, you need to promote.

Reach to people you know. Reach to people you don't know but are following you on your social networks. (You might need to follow them back in order to message them directly.)

Example message:

Hello [name],

thank you for [following my channel | liking my posts]. Did you know that I am launching  [product | service] on [date]? It is [more about your product or service] and I am really [excited | nervous | ...]. It would mean so much to me if you could check it out and share it with people that you think might be interested. Here is the link ... Do you mind if I send you a reminder again on the actual launch date?

As well, reach those who have been in the same shoes before (needed to promote, launched similar product or service) and ask for advice. If you don't know such a person directly, ask a common connection for an intro.

Sales, marketing and promotion should be daily activity.  Don't do them on and off.

Don't make generic requests. Give people instructions for sharing. Describe how to share, make draft text for sharing. The more specific your request is, the easier for them is to help you - the more likely they will help you.