SEO tips from Tim Soulo - podcast summary

My notes on the Indie bites podcast episode [archive] with Tim Soulo:

First steps to take:

1. Conduct an SEO audit of your website. Ensure that it is crawlable, indexable, and does not have any duplicate content. Verify that it is technically sound and does not cause any issues for Google when crawling and indexing it.
   
   
2. Ensure that every page on your website targets a specific keyword that people search for. How would people search for what your product does? How do they search for solution to the problem that they face? Base your target keywords on that and make sure you have dedicated pages addressing them. Do not put all of your content on the home page and expect it to rank for all of the problems your product solves.
   
   
3. To gain authority in Google's eyes, your web page needs backlinks. Check your competitors and see where they are getting their backlinks from. Who is linking to their home pages? Determine how you can obtain similar links for your own product.
   
   I have expanded this a little bit into a separate blog post Mastering SEO: Elevate Your Rankings with Link Building.