Sunday, February 19, 2023

Top mobile ad networks

I don't remember where I pulled this list from. Nor when. I found it among the mess of my desktop icons. 

I don't have any personal experience with these networks except for AdMob and Meta Audience Network. I am using both networks for the app Fill and Sign PDF Forms for Android. I have implemented a waterfall model with priority given to MAN (as an experiment), showing a single interstitial ad. Comparing the performance of these two networks in the past month (January 2023):

Ad Network Requests Impress. Impr. Rate eCPM $
AdMob 15.985 2.626 16,45% 33,64
MAN 9.448 943 14,55% 7,80

Guess who goes to the bottom of the waterfall.

In any case, here is the list of ad networks that someone else compiled. Share your experience in the comments bellow.

Ad Network Fill
Rate
Ad
Format
SDKs Mediation
Partners
Docs Support Total
Google Admob 5 4 3 2 5 3 3,7
Inmobi 4 5 3 2 5 2 3,5
Applovin 4 3 5 5 2 2 3,5
Fyber 4 3 2 5 2 3 3,2
Smaato 3 5 3 2 2 3 3
Startapp 3 4 4 1 3 2 2,9
Unity Ads 5 3 3 2 3 1 2,9
AdColony 3 3 3 3 2 2 2,7
Tapjoy 3 1 3 2 4 3 2,7
Meta Audience 4 4 2 2 2 1 2,5
Vungle 3 3 2 1 2 3 2,4
Chartboost 2 2 3 2 2 2 2,2

 

Update 2023.03.27:

Have you planned to distribute your app to Fire tablets as well (via Amazon app store)? Not all ad SDKs are supported, at the moment of writing this, only the following: AdColony, Chartboost, Amazon Publishing Service and Vungle. Check the up to date list of supported ad SDKs for Fire tablets.


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