Start building a new app by gathering inspiration from other apps in your niche. Download a handful of apps - around 20 or so - that you think are well-designed, and take screenshots of every page in their onboarding sequences. Compile these screenshots into a single file, to get a sense of the different approaches being taken. From there, pick and choose the elements that resonate with you, and use them as a starting point for designing your own onboarding process. A well-designed onboarding process is crucial. Interviewee would argue that it's worth investing just as much time and effort into crafting a compelling onboarding sequence as you would into designing the app's core functionality.
The most important things regarding onboarding that you want to do to make sure that your app converts successfully are:
- Invoke emotion. Most purchases are made emotionally and are not logical when it comes to consumers.
- Show benefits. Show how the app is going to improve your users' life.
- Personalize the experience. People want to make sure that what they're buying feels like it's meant for them specifically.
- Be scientific. Make sure that you have some sort of charts, graphs, something to make the app feel more scientific. People like to know that something that they're using has been proven to work, that other people have successfully used it. And by adding these charts and graphs, you make your app look very legitimate.
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